Smoobu and Lodgify are two of the most popular vacation rental software platforms for independent hosts and small property managers. Both offer channel management, booking engines, and guest communication tools — but they take different approaches and serve slightly different audiences.
In this comparison, we'll break down every important factor to help you choose the right platform for your vacation rental business.
Quick Overview
Smoobu is a Berlin-based platform known for its simplicity and budget-friendly pricing. It's particularly popular with European hosts and focuses on making channel management easy and accessible.
Lodgify is a Barcelona-based all-in-one platform that combines channel management with an industry-leading website builder. It targets independent hosts who want to build a direct booking business.
| Smoobu | Lodgify | |
|---|---|---|
| Founded | 2014 | 2012 |
| Headquarters | Berlin, Germany | Barcelona, Spain |
| Best For | Budget-conscious European hosts | Hosts wanting direct bookings |
| Starting Price | ~$25/month | ~$17/month |
| Free Option | Limited free tier | Free trial |
Channel Management
Both platforms connect your listings to major OTAs, but there are differences in how they do it.
Smoobu uses a mix of API and iCal connections. While major platforms like Airbnb and Booking.com get API connections, some smaller channels rely on iCal sync, which can have delays of 15-60 minutes.
Lodgify's channel manager uses API connections for all major platforms, resulting in faster, more reliable sync times. In our testing, sync between channels was consistently under 2 minutes.
Winner: Lodgify (faster, more reliable API connections)
Website Builder & Direct Bookings
This is the biggest differentiator between these two platforms.
Smoobu offers a basic booking page — essentially a widget you can embed on an existing website. It works, but it's not a full website solution. You'd still need to build a website separately using WordPress or a similar tool.
Lodgify's website builder is a complete solution. You can create a professional, mobile-responsive direct booking website without any coding or external tools. Features include:
- Multiple design templates
- Custom domain support
- Built-in SEO tools
- Integrated booking engine with payment processing
- Multi-language pages
- Property galleries and maps
For hosts wanting to reduce their dependency on OTAs and their 15-20% commission fees, this is a significant advantage.
Winner: Lodgify (not even close)
Pricing
Both platforms are aimed at budget-conscious hosts, but their pricing structures differ.
Smoobu pricing:
- Free plan: 1 property, limited features, iCal only
- Professional: ~$25/month (per property pricing for larger portfolios)
Lodgify pricing:
- Starter: ~$17/month (1 property, includes channel manager)
- Professional: ~$32/month (includes website builder & dynamic pricing)
- Ultimate: Custom pricing for larger portfolios
For a single property, Lodgify is actually cheaper. For multiple properties, the comparison depends on the specific plan and number of units. But considering Lodgify includes a website builder and dynamic pricing, the value proposition often favors Lodgify.
Winner: Lodgify (better value for features included)
Dynamic Pricing
Smoobu doesn't include built-in dynamic pricing. You can integrate with third-party tools like PriceLabs, but that's an additional cost ($20-40/property/month).
Lodgify includes built-in dynamic pricing in the Professional plan and above. This saves you the cost of a separate pricing subscription.
Winner: Lodgify (built-in vs. additional subscription required)
Automation
Smoobu offers:
- Automated message templates
- Basic task management
- Channel synchronization
Lodgify's automation tools include:
- Automated message sequences with dynamic variables
- Task management with auto-assignment
- Payment automation
- AI-assisted responses
- Trigger-based workflows
Winner: Lodgify (more comprehensive automation)
Integrations
Smoobu has a smaller integration ecosystem, with connections to:
- PriceLabs, Beyond (pricing)
- Zapier (general automation)
- Some payment processors
Lodgify's integrations are more extensive:
- PriceLabs, Beyond, Wheelhouse (pricing)
- Turno (cleaning)
- RemoteLock, Yale, Schlage (smart locks)
- QuickBooks, Xero (accounting)
- Zapier, Make (general automation)
- And many more
Winner: Lodgify (broader ecosystem)
Ease of Use
Smoobu is known for its simplicity. The interface is clean and uncluttered, and basic setup can be completed in under an hour. It does less, but what it does, it does simply.
Lodgify has a moderate learning curve due to its broader feature set. Setup takes a few hours for a full implementation (including website), but the interface is well-organized and the onboarding process is guided.
Winner: Smoobu (slightly simpler for basic use cases)
Customer Support
Smoobu offers email support and a knowledge base. Response times can be slower, especially for the free tier.
Lodgify provides live chat, email support, and a comprehensive help center. Response times are generally faster, with most queries resolved within a few hours.
Winner: Lodgify (faster response, more support channels)
Multi-Language Support
Both platforms offer multi-language support, which is important for international properties.
Smoobu supports multiple languages in its interface and booking widget.
Lodgify supports multiple languages across its platform and — importantly — in the website builder, allowing you to create multilingual booking websites.
Winner: Tie (both handle multilingual well)
Mobile Experience
Smoobu has a functional mobile app for managing bookings and messages on the go.
Lodgify also has a mobile app with similar capabilities — manage bookings, respond to guests, and check calendars from your phone.
Winner: Tie (both have functional mobile apps)
Feature Comparison Summary
| Feature | Smoobu | Lodgify |
|---|---|---|
| Channel Manager | Yes (some iCal) | Yes (all API) |
| Website Builder | Partial Basic widget | Yes Full website |
| Dynamic Pricing | No (via integration) | Yes Built-in |
| Automated Messaging | Yes Basic | Yes Advanced |
| Task Management | Yes Basic | Yes Advanced |
| Smart Lock Integration | No | Yes |
| Accounting Integration | No | Yes |
| Free Trial | Yes (limited free tier) | Yes |
| Starting Price | ~$25/month | ~$17/month |
Who Should Choose Smoobu?
Choose Smoobu if you:
- Want the absolute simplest setup possible
- Are testing vacation rental management and want a free option to start
- Only need basic channel management and messaging
- Already have a website and just need a booking widget
- Prefer a minimal, no-frills interface
Who Should Choose Lodgify?
Choose Lodgify if you:
- Want a direct booking website without hiring a developer
- Need built-in dynamic pricing
- Want comprehensive automation tools
- Need reliable API channel connections
- Plan to grow your property portfolio
- Want a free trial of a full-featured platform
Our Verdict
While Smoobu is a decent budget option for hosts who need basic channel management, Lodgify is the stronger choice for most vacation rental hosts. It's actually cheaper for a single property, offers significantly more features, and the website builder alone can pay for the subscription many times over through direct booking savings.
The only scenario where Smoobu makes more sense is if you want the absolute bare minimum — basic calendar sync and nothing else. For anything beyond that, Lodgify delivers substantially more value.
Our recommendation: Try Lodgify free for 7 days and see the difference for yourself. If it's more than you need, Smoobu will still be there as a fallback.